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Top BPO Companies in India - Maxicus

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India continues to lead the global outsourcing market in 2025, contributing to more than 55% of the worldwide BPO share. With rapid adoption of AI, automation, omnichannel CX, and video commerce, the Indian BPO sector is no longer seen as just a cost-saving option — it has evolved into a growth driver that builds stronger customer loyalty. This article highlights the top BPO companies in India , emerging trends, and why Maxicus is becoming a preferred growth-first outsourcing partner with expertise in Unified CX, AI-powered automation, and Video Commerce. Table of Contents The BPO Industry in India: 2025 Overview Top BPO Companies in India Key Factors When Choosing a BPO Partner How Maxicus Stands Out Why Businesses Prefer Maxicus Future of BPO in India Conclusion FAQs The BPO Industry in India: 2025 Overview India’s BPO sector is a key contributor to the $245+ billion IT & ITeS industry. As per NASSCOM, the country holds over 55% of the global outsourcing market, serving clients ...

Outsourcing in Banking: Enhancing Efficiency and Addressing Risks

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Outsourcing in the banking sector has become a crucial strategy for streamlining products and services, optimizing resource management, reducing costs, and ultimately delivering greater value to customers. As financial institutions navigate a complex regulatory landscape, they are increasingly focusing on their core activities and looking for ways to enhance operational efficiency. The Need for Cost Optimization Banks face various challenges, including capital requirements, financial reporting, and corporate governance standards. Many institutions have shifted their attention from global capital markets to concentrate on their fundamental banking operations. This shift is essential not only for compliance but also for maintaining competitiveness in a market where operating costs significantly impact the pricing of financial products. To remain competitive, banks must find ways to lower their operational costs without compromising service quality. This is where outsourcing comes into pl...

Understanding Cart Abandonment and How to Recover

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The Challenge of Cart Abandonment In the fast-paced world of e-commerce, cart abandonment remains a pressing issue for both e-commerce and direct-to-consumer (D2C) brands. The path from adding items to a cart to completing a purchase can be fraugThe Challenge of Cart Abandonmentht with obstacles, leading to frustration for businesses and potential revenue loss. In this blog, we will explore the nuances of cart abandonment, examine its causes, and offer effective strategies for recovery. What is Cart Abandonment? Picture this: you’re shopping online, excited by the items you’ve found and added to your cart. But then, something makes you hesitate. Unexpected costs, like shipping fees, or a confusing checkout process might cause you to abandon your cart. During the checkout process, distractions or technical issues can also lead to second thoughts. To combat cart abandonment, businesses must address these pain points. Analyzing the Cart Abandonment Phenomenon To tackle cart abandonment e...

How Video Commerce is Revolutionizing Engagement in Direct-to-Consumer (D2C) Marketing

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The Crucial Role of Video Commerce in D2C Success As competition intensifies in the direct-to-consumer (D2C) sector, brands are discovering that providing an outstanding customer experience is no longer a luxury; it’s essential for survival. Video commerce is at the forefront of this transformation. Recent studies indicate significant growth in the global video commerce market, with this medium generating higher customer engagement compared to traditional content marketing. A survey by Animoto revealed that 73% of consumers are more likely to buy a product after watching a video, highlighting video’s influence on purchasing decisions. This trend coincides with a growing demand for digital experiences, as nearly 70% of consumers expect personalized interactions from brands. Video commerce has become pivotal in fulfilling these expectations, revolutionizing how brands like OnePlus, Samsung, Atomberg, and Hafele connect with their customers. By utilizing video commerce, brands are boostin...

The Evolution of Customer Expectations with Technology - Maxicus

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In today’s fast-paced digital world, customers expect rapid and personalized responses to their needs. This shift in expectations has driven organizations to embrace cutting-edge technologies to not only meet but exceed their goals. Automation and AI are at the forefront of this transformation, offering solutions that surpass traditional methods. Businesses are leveraging AI’s exceptional efficiency to forecast demands, tailor experiences, and analyze customer data in real time. By automating routine tasks, AI allows customer service representatives to focus on more complex issues. The integration of these technologies enhances and reshapes customer interactions. Maxicus and other industry leaders are exemplifying this shift by integrating automation and AI into their services, setting new standards for customer experience. The Role of AI in Customer Service AI has revolutionized company customer support by analyzing vast amounts of data and delivering insights previously out of reach....